What do you do if you’re an innovative knitwear designer looking to expand your business by working with offshore manufacturing? Clearly it’s important that suppliers take you seriously and understand the opportunity you present to them to grow their business, in addition to helping them realise your passion for quality and the fast execution required in the fashion industry.
Knitmania realised that they could best achieve this with an educational website that was strong on visual imagery for people who do not necessary have English as a first language.
Stepping up to the challenge, Ashtec has delivered an informative one-pager website, produced in a clean black and white design that targeted two simple messages: “who we are?” and “what we do?” The “who we are?” section comes first and is supported by a corporate video shot by Ashtec for the site. Using material from a shoot at their offices the short piece shows the story of a garment from design to catwalk.
Knitmania can now inform any supplier through a web link exactly who they are and what they expect from a potential supplier.
For more information: www.knitmaniauk.com